realestate.com.au – the coffers are filling up
Keywords used in this article: iphone, real estate social, realestate.com.au, smartphone, social media,SEO page slug: realestate-com-au-the-coffers-are-filling-up
REA Group, owner of realestate.com.au and realcommercial.com.au, has reported a 37 per cent increase in net profit for the financial year to June 30, with real estate agents contributing just over 75% of total revenue.
Things were screaming full steam ahead for the group with a healthy $67.5 million in net profit, an increase of $18.139 million on the 2010 results. That’s a sign of owning the market, you can name your advertising price and profits rise.
Greg Ellis, chief executive of REA Group, said the results reflect of the company’s growth in various fields including commercial real estate, as well as improved service offerings to consumers.
REA has invested $70 million in new technology in the previous 3 years with new customer products and enhancements making the difference, with further increases in social media tinkering to deliver services via mobile, smartphone and tablet devices. Another example of staying ahead of the social media curve.
Traffic across all its Australian sites increased to 9.2 million unique visitors in May 2011, up from 6.7 million in May 2010, a 30% increase in 12 months.
Realestate.com.au continues to bring home the bacon forof the Australian operations, contributing 65 per cent of its revenue.
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