Search Engine MarketingSearch Engine Marketing
So what is search engine marketing and why do I need to understand it?
According to Wikepedia..search engine marketing is defined as:
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising and paid inclusion.
WOW! – that’s a little geeky for me and so typical of the way things are explained online.
I understand you’re perhaps not a tech-head and know everything there is to know about the lingo used in the online marketing world, so let me explain this for you …it makes much more sense this way.
You see, you want your website to be found by everyone that searches for the products and services you provide right? Only natural that you’d think this way. And at first it seems reasonable that you’d at least show up after a week… nope, hardly a chance!
So – let’s be realistic eh…
How can we get people to come to your website once its live and ready to go?
We do this by marketing your website online through whatever means possible. Read about the ways you can do it by clicking on the links in this list.
Again,this is a reference from Wikipedia, best your read that first, and it also saves me typing it all again.
When you’re finished, come back to this page and read on.
OK – have you read that stuff on Wikipedia?
You’ll see that there is a lot to take in right. And the only way you can really do it is to learn it and go for it yourself, or you can employ me to handle it all for you…(and many people do because it’s just too darn confusing).
Many website owners just want to get their website showing up when people type in the business name (I’ve made this happen for a few companies who just don’t have a clue how to prepare their website for search engines, but with a little help from me, within a few weeks (yes weeks), they show up on the top of the pile).
So how do we market our website? What is marketing anyway?
Well…in my view (humble that it may be), marketing is using your creativity and partnering with various types of media such as paid search (Google Adwords), affiliate marketing (where you ‘buddy up’ with other online businesses and you pay them to send you customers), paid directory listings (where you submit your website info with the hope customers will find you – bit like Yellow Pages) to attract paying customers – plus a lot more techniques that require a little bit of input from you to kick things off.
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Quick keyword links to articles and news containing these words.