Google Adwords

What is Google Adwords and how can I add this to my online marketing strategy?

What Exactly is Pay Per Click Marketing (PPC)?

Pay Per Click Marketing, when integrated into your online business plan, can yield incredible results and convert visitors to your website into paying customers. Using Google Adwords and other PPC providers, is the preferred online advertising method to generate ”sales leads” for a website. The term ”lead” refers to obtaining information from a potential online customer, such as their name and contact phone number or email address with a view to turning their enquiry into a ”conversion” – or a sale!

Online marketing can be a confusing and costly exercise for any business that blindly shells out hard earned advertising dollars. Without extensive research and the means to measure results and quantify the effectiveness of a campaign, online marketing campaigns are doomed to failure.

Pay Per Click Advertising is the perfect media to drive traffic to your website – if you know how to do it correctly! Given the increase in online advertising spend in Australia, there has never been a better time to promote your company products and services to an ever increasing market of potential customers who are eagerly searching for what it is you have to sell.

When we are referring to the term PPC Advertising or Marketing, there is one name that is synonymous in this field and that is Google and their pay per click advertising model called ”Adwords”. There are other players in the online search and advertising arena such as Yahoo and MSN, but Google has roughly a 70 – 75% lion”s share of the internet search market.

How Much Does PPC Marketing Cost?

As with any online Pay Per Click advertising campaign the online advertising budget needs to be established and advertising time frames agreed upon. Depending on your market, you could buy keyword positioning from 5 cents to over $10 per click.

There are many safeguards Onlinemarketizing sets in place to ensure you do not exceed your advertising budget. Under your instruction, we simply set the PPC campaign daily budget and once that budget is reached you will not be charged further by the search engine and your ads will not appear until the following day.

All in all, the figures stack up for businesses to make the next step into Pay Per Click marketing. It is cost effective, measurable and produces well qualified, targeted traffic to your website resulting in significant ROI increases

How Can My Business Benefit From PPC?

Onlinemarketizing will create an online marketing plan and budget to strategically place targeted online ads with the major search engines to attract customers to your website.

Working with you, we will employ specific technologies to maximize the ratio of ”lead” to ”conversion” – making you more money! We achieve this through exhaustive research into your company and intense analysis of your online competition. Pay per click advertising is one of the best performing online marketing resources you can have in your online marketing arsenal.

Employed correctly, Onlinemarketizing PPC advertising campaigns can generate an avalanche of instant traffic to your website. More traffic = more sales!

Cost effective fiscal management of your online marketing budget is absolutely essential to your success. Onlinemarketizing will plan your advertising budget in a way that your cost per click is bringing in substantial return on investment (ROI) for your marketing dollar. You benefit from receiving comprehensive downloadable reports, highlighting the effectiveness of your online campaign to ensure your PPC campaign is on track.

Onlinemarketizing has a wealth of experience working with an array of well respected financial and stock market businesses, real estate and apparel retailers in Sydney, Melbourne and the Sunshine Coast.

Our core focus is monitoring which of your ads were clicked on, which of your ads are performing and which ones are under performing, how many visits to your website your ads have generated, cost per lead and conversion indexes.

Individual monitoring of your ads is critical to maximising your Pay Per Click ROI.

We understand this and work hard to achieve the best result each and every day. Want to know more, drop me a line here.

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