How to be a pro copywriter – learn from these guys. The complete list.Keywords used in this article: advertising secrets of the written word,
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Cash Copy – Jeffrey Lant
This is one of the best books I’ve ever read on the subject of copywriting. *****
Magic Words That Bring You Riches – Ted Nicholas
Advertising Magic – Brian Keith Voiles
Advertising Magic is brilliant, one of the best on the subject of writing … Brian creates some of the best ads and letters I’ve ever seen. I first head him being interviews by Michael Senoff on “Hard to find Seminars”
Ogilvy On Advertising
“A classic, one of the bible’s on copywriting’
The Concept Kit
A complete list of advertising headlines and concepts
Jeff Paul and Jim Fleck. Practical, easy to follow guidelines on how to sell with your words.
Persuasive Article Writing Secrets
The article writing course specifically designed for internet marketers and writers
“Scientific Advertising” Claude Hopkins
“Another classic from the early days of advertising”
“Tested Advertising” Caples (4th edition or earlier only)
“How I Raised Myself from a Failure to Success in Selling” Betger
“How to Write a Good Advertisement” Schwab.“How to
Write Sales Letters That Sell” Drayton Bird
“The Robert Collier Letter Book” – by Robert Collier
This is another classic, packed full of older ads, but still used today.”Tested Advertising Methods” -by John Caples. John was considered one of the masters of copywriting.
“How To Write A Good Advertisement” – by Vic Schwab
Victor Schwab…highly regarded in copywriting circles
“The Lazy Man’s Way to Riches” – by Joe Karbo“Break-Through Advertising” – by Eugene M. Schwartz
Another classic, old shool, however this is invaluable information.
“7-Steps To Freedom” – by Ben Suarez
On Writing – Stephen King”
Advertising Secrets of The Written Word” by Joe Sugarman
Joe is the master of NLP and persuasive copywriting.
“Making Ads Pay” by John Caples
Web Copy That Sells by Maria Veloso
Maria set the bar for web copywriting with this book.
The Architecture of Persuasion by Michael Masterson
Influence – The Psychology of Persuasion by Robert Cialdini
OOOH…this has to be one of my top picks. The rule of reciprocity.
The Adweek Copywriting Handbook by Joe Sugarman
I have a copy of this book, full of ads to inspire you to create your own ads that sell!!
“The Elements of Copywriting” by GaryBlake and Robert Bly
A really cool book, Bob Bly is one of my favourite authors.
“The Ultimate Sales Letter” by Dan Kennedy
Dan created the blueprints for creative copywriting that got massive results.
Cashvertising by Drew Eric Whitman
“Write to sell ” it is written by Andy Maslen”
Influencing Human Behaviour” by H.A.
If you want to sell to humans – you need to understand them!
“Tested Sentences That Sell” by Elmer Wheeler“Unlimited Selling Power” by Moine and Lloyd.Writing for Emotional Impact by Karl Iglesias
Bob Bly’s “The Copywriter’s Handbook”
Bob Bly’s “Secrets of a Freelance Copywriter”
Bob Bly’s “Getting started as a Freelance Writer”
How To Make Your Advertising Make Money – John Caples
Tested Advertising Methods – John Caples
The Copywriters Handbook – Bob Bly
One of my favourites, I read this one repeatedly when I need inspiration.
Sales Letters That Sizzle – Herschell Gordon Lewis
Gordon was one of the most successful ad men of all time.
Method Marketing by Denny Hatch.
My First 50 Years in Advertising by Maxwell Sackheim.
“Net Words” – Creating High Inpact Online Copy.
I really enjoyed this book by Nick. It’s easy to read and a refeshing change from the drudgery that is often on the book shelves.
The Greatest Direct Mail Sales Letters of all Time ” by Richard Hodgson.
How To Write Advertising That Sells by Clyde Bedell
Classic marketing and advertising copywriting insights. Michael Senoff has some great interviews with Clyde.
Ads That Sell by Bob Bly
Yep – another brilliant book you need to have in your collection.
How To Write A Good Avertisement– Victor Schwab
Advertising Headlines That Make You Rich– David Garfinkle
Magic Words– Ted Nicholas
My Life In Advertising — Claude Hopkins
Brilliant – must have!
Bird – Commonsense
The First Hundred Million by E. Haldeman-Julius
David Ogilvy’s “Blood, Brains and Beer”
“Confessions of an advertising man”
“Million Dollar Mailings” by Denison Hatch
“The Wizard of Ads” trilogy by Roy H. Williams
Making Ads Pay by John Caples
Method Marketing – Denison Hatch
“How to Write Sales Letters that Sell” by Drayton Bird.
Hypnotic Writing — Joe Vitale
This book will teach you want you need to know to appeal to the human brain and make people buy.“The Lazy Man’s Way to Riches” – by Joe Karbo Denny Hatch’s Million Dollar Mailings
Anything by Nick Usborne
Here’s a link to one of Gary’s best known works, his complete home DVD mastery course: http://www.marketingbullets.com/b100dvd.htm
Copywriters Grab Bag http://www.copywritinggrabbag.com/
Ben is a talented copywriter who makes a lot of money selling traditional copywriting products off-line.
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
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