Google SEO and the true meaning of search. Interactive advertising will reach $77 billion by 2016Keywords used in this article: powered by phpBB business blog,
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Changes to the way we search for stuff online.Challenges for SEO specialists.
Interactive advertising will reach $77 billion by 2016
Semantic search significantly improves search accuracy and relevance by understanding a searcher’s true intent and the contextual meaning of words.
The technology considers the context of search, location, intent, word variation, synonyms, multiple meanings of words and foreign language to provide users with exactly what they are seeking.
Say good-bye to the days of search results with endless pages of blue links. Search significantly improves search accuracy and relevance by understanding a searcher’s true intent and the contextual meaning of words.
There are 5 areas where semantic search will disrupt and transform business and help solve for the global data obesity challenge, however, we’ll discuss the area that affects small business owners with a website.
By 2016, the interactive advertising business will reach $77 billion, according to Forrester. A big part of this business centers around SEO (search engine optimization), configuring the content on your website to get search engines to like your content and boost SEO rankings. Existing techniques are beginning to lose their effectiveness which has been highlighted in the decline in the price of PPC ads. Semantic contextualization will enable better ad targeting based on a searcher’s intention…almost getting in the head of a person to gain greater insight.
One to one consumer/advertiser relationships will be more effective with semantic search. There’ll be less focus on SEO, because there is little optimize in the semantic world. Imagine searching for a Mercedes, using semantic search you’ll stop getting hit with ads that annoy the crap out of you and cause a bit of cognitive dissonance. Semantic search allows advertisers to focus on the relevant words and phrases related to a particular topic or niche and not consumer keywords.
Semantic search opens up the possibility of higher click-through rates and increased ad revenue for Google.
Read the full article: 5 Ways Semantic Search Will Disrupt Business
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