Online MarketiZing | WordPress Websites | Online Marketing & Advertising | Sunshine Coast

Conversion Optimization Case Studies

Posted on 09/10/11 No Comments Keywords used in this article: powered by phpBB people in australia,
SEO page slug: conversion-optimization-case-studies

Take note people, this stuff is gold..

  1. Best A/B Test Case Studies of 2010
    Badass lesson: A bunch of great case studies for ideas and inspiration. Always remember that all products and consumers are different, so one test lesson isn’t going to replicate it’s results all the time.
  2. Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions
    Badass lesson: After analyzing over 50 sites, it seems people are still using too much text, non descriptive headlines (much too common), no CTA or too many, lack of social proof. These are basic elements that are still being neglected. Badass points removed for anyone who fails these concepts.
  3. Impact of TV imagery on website conversion rates
    Badass lesson: TV advertising can boost traffic. No shock there. But message match was the critical takeaway here for me. While the TV ads were running the page converted much better because the actor in the Ad was present on the page (message match) – when the TV ads were not running it wasn’t as good – because there was no relevancy or “ad message momentum”. Always match your page to your ad.
  4. How we grew a web app’s sales by 33%. (Includes a useful PDF.)
    Badass lesson: Let user research and insight lead the way for your initial optimization changes.
  5. Increasing Lead Capture by 27% – A Conversion Optimization Case Study
    Badass lesson: If you’re doing lead gen, be up front about it. Stick the form in a prominent position on the page and give it a solid CTA to attract attention. Even better would be to have a dedicated landing page for this sole purpose.
  6. How we made an extra £14 million a year for a travel company
    Badass lesson: If you are able to uncover fundamental visitor questions through research (surveys and usability testing) then you can directly address these questions through targeted design changes on your page that answer these questions when or before they’re asked.
  7. How I Set Up and Sold a Product Using Unbounce, Wufoo and Chargify
    Badass lesson: Forget the mention of Unbounce (not trying to plug it here) – the message is that with the right tools you can whip up working systems quickly by connecting small services together and making fast iterations as you learn from your customers. Just a great article.
  8. Startup Finds Success with Conversion Optimization: Tripled Revenues, 91%+ Leads, Lead Acquisition Costs slashed by 30%
    Badass lesson: Sometimes moving your page elements around (in this case a form) and testing your copy can produce dramatic results.

Conversion Optimization Case Studies

Article by John Miles.

Title: Conversion Optimization Case Studies
URL text: Conversion Optimization Case Studies
Keywords: powered by phpBB people in australia,

John is a WordPress developer who creates the opportunity for Sunshine Coast business owners, as well as clients all across Australia, to create a sustainable internet business., John has written 163 awesome articles on this website.

Send a link to this page to a friend or colleague?

Our latest articles:

» Gamification – does it lift conversion rates
(posted in Content Marketing,Conversion Rate Tips)
I'm a big fan of gamification because it makes the visitors to your website engage with you. It gets them looking deeper into what you have to offer and stimulates their interest...for some of them anyway. So what is Gamification? The term Gamification has been more frequently used to describe how website visitors in... read more here
Keywords: AB testing, gamification, gamify, split testing,
» The content strategy – as a visual
(posted in Content Marketing,Copywriting)
Words are what Google look for. Word make or break your website. Not just any words. Creating great content on your website is the most important activity you need to focus on. Content writing is used to increase SEO rankings, engage with your website visitors, draw people into your website via social media, and est... read more here
Keywords: content marketing,
» What you should know about ‘Responsive’ website design
(posted in design,Mobile Marketing,Responsive Design,Small Business Websites)
One of the biggest challenges we face as creative marketers is visualising what a website should look like when we start to examine the different types of browsers and handheld devices that are simply swamping the mobile device market.These handheld devices like the iPhone, IPad, Galaxy, HTC, Sony and the many hybrid t... read more here
Keywords: css, responsive design,
» A blog a day for 2015
(posted in Customer Service)
When the clock ticked past midnight on 31st Dec, it all changed for me. I decided there and then (well, not exactly at that time because I was asleep), that I'd had enough and it really WAS time to get stuck into the projects I had slated as being my ticket to financial freedom (wank word). Mediocrity has never been... read more here
Keywords: 2015 a new life, 2015 resolution, life changing,

No related posts found!

Websites for: online shopping, technology, real estate, finance, blogging sport & physiotherapy, small business, not for profits, clubs, organisations, restaurants, construction, transport, marketing...endless possibilities. WordPress website design.
Latest Tweet:
ol 15011422660259