You can’t milk a cow over the phone!

Customer relationship management (CRM) systems can take time to set up and use, however, when you think how easy it is to follow a few basic principles, busy agents can use CRMs to thrive in any market. It’s a common refrain from many a time-poor professional: CRM systems are great, in principle, but finding the ...» read more Posted on 08/19/11 Tags: CRM, database, vendor management,

realestate.com.au – the coffers are filling up

REA Group, owner of realestate.com.au and realcommercial.com.au, has reported a 37 per cent increase in net profit for the financial year to June 30, with real estate agents contributing just over 75% of total revenue. Things were screaming full steam ahead for the group with a healthy $67.5 million in net profit,...» read more Posted on 08/19/11 Tags: iphone, real estate social, realestate.com.au, smartphone, social media,

Old dog jumps the technology fence

It's never too late to teach an old dog new tricks, especialy when we're talking real estate. In an industry that is well know for its ability to stifle the uptake of new technology, Stockdale & Leggo, one of the oldest real estate agencies in Australia, has taken up the challenge to integrate new media into its bu...» read more Posted on 08/19/11 Tags: Real estate marketing,

Real Estate News Media Syndication

Real Estate news syndication map. A few ideas to allow the creation of automatic syndicated content from other websites and information relating to real estate activity, whether it is sales, commercial listings, property management, financing, loans, training, books, seminars and events. RSS feeds are an unta...» read more Posted on 07/22/11 Tags:

Real Estate Marketing With QR Codes

QR codes have been about for some time now, but the acceptance of their usage in marketing has been slow to say the least. So what are QR codes and why should I care? Apathy is the downfall of any business. If you're not constantly innovating then sooner or later, your competitors will beat you at your game and you'...» read more Posted on 07/22/11 Tags: iPhone marketing, QR Coces, Real estate marketing, real estate signage, real estate social, social media, social network,

Hanging Out In Australian Property Forums

Australian Property Forums One of the richest sources of inspiration and ideas for your real estate blog comes from forums. These are perfect places to hang out and just watch the conversations. You'll find real questions being asked by vendors and buyers who have problems, fears and concerns about all manner of r...» read more Posted on 07/14/11 Tags:

Australian Real Estate Search Engine

Real Estate Search Engine Ingenuity This site is pretty cool. It's got an amazing listing of properties for sale by suburb view. Take a look at this: www.suburbview.com. I live in Buderim, so that link defaults to my suburb. This is an excellent example of how the real estate property search business  is growing...» read more Posted on 07/14/11 Tags:

Adding Facebook ‘LIKE’ buttons to your webpage

Facebook Like buttons Every opportunity you have, you need to start giving your website visitors the ability to share your news and information with their friends on other social networking websites like Facebook and Twitter. This can be a little more challenging if you're not using a content management system that...» read more Posted on 07/14/11 Tags:

How real estate agents are using social media

Real Estate social media insights from across the pond Many real estate social media savvy agents have realised when the market is quiet it’s given them the opportunity to explore the social media side of marketing their business online. It can be a very confusing exercise and ther's a lot of experts out there who...» read more Posted on 07/12/11 Tags: facebook real estate, flikr, twitter, vimeo,

Social Media – the sign of the times

Here's a huge tip for all real estate property managers, owners and sales people who are stuck in the old traditional ways of marketing their office via the for sale sign. Liven up, it's time to get social! How many of you are adding social media icons to your property for sale signs? Are you promoting the fact you...» read more Posted on 07/11/11 Tags: real estate seo, real estate signage, real estate social,