Category: advertising

Google SEO and the true meaning of search. Interactive advertising will reach $77 billion by 2016

Changes to the way we search for stuff online.Challenges for SEO specialists. Interactive advertising will reach $77 billion by 2016 Semantic search significantly improves search accuracy and relevance by understanding a searcher’s true intent and the contextual meaning of words. The technology considers the c...» read more
Posted on 06/27/12 Tags: powered by phpBB business blog,

Brands make the most of $40b online advertising spend – 23% increase!

Online advertising may hit $40 billion in 2012 in the US. Brands and marketers engage the online consumer base. In the US, online ad spending increased 23% in 2011 to $32.03 billion; it's expected to increase 23% in 2012 which pushes online ad spend to $39.5 billion. If this happens, that would push the online ad spen...» read more
Posted on 04/04/12 Tags: powered by phpBB business blog,

Social Media in Australia – businesses spend big

More and more Australian businesses are putting their faith and their dollars into social media. A new report says 59% of advertisers will increase their amount of budget spent on social media advertising during the coming year. Research from Advertising Perceptions clearly shows social media advertising is taking a...» read more
Posted on 04/04/12 Tags: number of australian businesses who plan on spending more on bloggers,

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